19 June 2024"The customer is always right" is a venerable old business saying. But in today's marketplace, customers have more choices than…
19 June 2024Most marketers grasp the importance of a customer-centric approach. However, an alignment across large enterprises often proves tricky.
19 June 2024The Imperative of Customer Culture: The Key to Long-Term Business Success Most businesses claim to have some level of customer…
19 June 2024Understanding customers requires getting inside their heads. But often, the best we can do is make assumptions about consumers' thoughts…
19 June 2024Why Market Research Matters "The customer is always right." This old business adage rings more accurate today than ever before.
19 June 2024Becoming Truly Customer-Centric "We don't actually know what our customers think or want." This surprisingly candid statement encapsulates the viewpoint…